Droplet design language
The design motif consists of four droplets rotating around the bottle itself. We wanted the bottle to reflect the area of use, the toilet, and it’s flushing motion.
The design motif consists of four droplets rotating around the bottle itself. We wanted the bottle to reflect the area of use, the toilet, and it’s flushing motion.
Stretching a heat shrinked sleeve over concave cuts creates new surface qualities and challenges the notion of what is suitable for use of sleeve labeling.
By designing for the use of sleeve labeling, one can easily adapt the design for different varieties and sub brands. Patterns, textures and other grpahical elements can interact with the underlying shape in several ways.
Our sketch process involved two main explorations: A cylindrical silhouette and rotating lines. Combining these two features resulted in the final direction for our design.
As a central part was learning to design for traditional production processes, the use of PET plastic and blow moulding was a given constraint.
While current Klorin bottle has an industrial and strict design language, the product itself is in the top of the price segment. We wanted to explore how a more premium look could reflect both the price and quality.
By studying the design language of competing products, and placing them on a grid system, we identified unique design opportunities.
We felt that continuing in this direction could challenge the designers at Orkla as to what they considered suitable for shrink wrapping.
After presenting mood boards for three form directions, we were advised by the Orkla team to combine a simple design language with a flushing motif.
Quick mock up models in clay were made to test the ergonomics and scale of our sketches. We simulated a heat shrinked sleeve bythreading a cut and tied stocking over the models. The final was chosen due to sensible proportions and fit in hand.
We explored different positions for the end capsule., seeing how it would relate to the rotating droplet motif. The chosen solution is both a nod to the original design, while also slimming and softening the proportions.
We continued studying the material qualities of the sleeve material by removing the sleeves from empty bottles and reshrinking it over scale models. Adjusting the width and depth of the droplet cuts provided us with the dimensions and curvature for the desired surface qualities.
