Chicken Sashimi Texturizer is a project exploring new cooking experiences for synthetic meat. As a part of the EU funded research programme SafeConsume, the brief was to design products to reduce the risk of food contamination for young single males in Norway.

Four week individual project, Spring 2018
Industrial Design and Production Processes
Oslo School of Architecture and Design

User experience testing

Feedback from and testing with real people was central throughout the project. It was important to make sure that the kit provided an engaging and satisfying experience.

Render of chicken sashimi gas torch and hand grill
Grill and torch kit

The texturizer kit includes a hand grill and a gas burner to enable experimental home cooks to try this delicacy.

Photo of physical models of hand grill and gas torch
Chicken sashimi for home cooks

Inspired by traditional chicken sashimi cooking techniques, the goal is to sear the outside of the chicken fillet, while keeping the inside raw.

Photo of plated chicken sashimi dish with grill and torch in the background

In stead of trying to sterilize meat potentially already contaminated by salmonella or campylobacter, synthetic meat could provide sterile and ethically clean meat. How could a product be used make synthetic desirable?

Small piece of synthetic meat held in hands

In vitro meat, or synthetic meat, is meat grown in a sterile environment from real muscle cells. While it does not come from a living animal, it is still physically the same as traditional meat.

Image source: David Parry / Reuters

Chicken Sashimi

In vitro meat has been possible for several years, and is steady making it’s way to market. The current challenge is reducing production cost and making it financially viable.

Image source: Memphis Meats

Venn diagram showing the overlapping interests of the SafeConsume research project, In Vitro meat research and young single males
Personal scope of brief

So why is synthetic meat relevant to brief? As this was not intuitively relevant for the Nofima researchers, I had to untangle the aligning interests and benefits of the research project, the given user group and in vitro meat.

Synthetic meat is still a foreign concept to many and some say they would never even try it. However, public opinion can change, and new products might even facilitate this.

Illustration of corn

My grandfather loves telling us about how, during his childhood, corn was never seen a food for humans. It was simply chicken feed. This exemplifies how what the public considers acceptable food is constantly evolving.

Illustration of a wok pan

According to Nofima researchers, the wok pan was central in introducing the chicken fillet to the norwegian household. After first being used primarily in wok dishes, this food item later made it way into other household dishes.

Instagram post of sushi burger Instagram post of raclette being served from melted cheese wheel Instagram post of a croissant doughnut Instagram post of pizza in a cone Instagram post of gigantic milkshakes
Food trends in 2018

Many of today's food trends like the sushi roll and cronut are created and spread through social media.

By examining recent history of food culture, I concluded that to facilitate a trend for, and to normalize synthetic meat, the product should create a highly visual experience, suitable for social media like Instagram and Snapchat.

Diagram of sketching and design process
Sketch process

While my sketches show the main design decisions of the hand grill, insight from user testing and feedback fed into the sketches throughout the process.

Scale model, functional model and look like model of grill
Model development

Model making was a central tool for the design process. Scale, functional and look like models were all used by the target group and given feedback on.

Photo showing clearance between meat and table surface

Front legs provide clearance between the meat and the surface underneatch.

Photo showing clearance between meat and table surface

The front legs also act as guard rails for the catcher.

Photo showing clearance between meat and table surface

Weld points are positioned away from the meat to avoid contact

Photo showing clearance between meat and table surface

Venting placed at the back prohibits aerosols from the cooking process to enter at the front.

Users giving feedback on burner sketches
Gas torch process

As the project in relation to the scope was quite short, I focused my efforts into the design process of the grill. After some quick ideation sketches, feedback from the user group determined the final form of the burner. While the young males were interested in alternative form factors, they ultimately preferred something known and “reliable”.

Animated GIF of attaching gas torch head to standard 400ml gas canister
Snap on functionality

A big concern among the surveyed men was the price of refilling gas. To alleviate this, the burner itself is designed as a mouth piece and trigger to be snapped onto 400ml gas canister. These universal containers are incredibly cheap, and opens the possibility for the user to choose between a premium in-brand gas or a generic cheaper one.

The overall brand values are based on simplicity, rationality and effectiveness. These were based on home visits to a user in the target group.

Render of burner showing curves Render of grill showing curves

The curves are all based on perfect circles.

Render og burner showing chamfers Render of grill showing chamfers

Chamfers run along the grip to better fit a grasping hand, while also providing grippable edges.

The user experience is centered around the sashimi kit as a social event: an entertaining and engaging cooking experience worth sharing.

Photo of user testing prototype and flipping chicken fillet

John discovers the kit through social media.

Photo of user testing prototype and flipping chicken fillet

After buying the kit, he invites his friends for a dinner party.

Photo of user testing prototype and flipping chicken fillet

After buying the kit, he invites his friends for a dinner party.

Photo of user testing prototype and flipping chicken fillet

The flame ignites. John’s audience is waiting in suspense.

Photo of user testing prototype and flipping chicken fillet

The chicken meat sears quickly while the burner soars wildly.

Photo of user testing prototype and flipping chicken fillet

Halfway through, John flips the fillet, showing his skill & dexterity.

Photo of user testing prototype and flipping chicken fillet

The second side is John’s victory lap: he is in full control.

Photo of user testing prototype and flipping chicken fillet

While plating, the guests see that the meat is still raw inside.

Photo of user testing prototype and flipping chicken fillet

John explains that the meat is synthetic and safe to enjoy.

Photo of user testing prototype and flipping chicken fillet

After the party, John can easily access and scrub off the grill.

Photo of user testing prototype and flipping chicken fillet
The flip

A key moment of the user experience is the act of flipping the fillet after searing the first side. While this operation might be challenging to the user, the apparent risk of failing to catch the fillet acts as an entertaining hook.

Functional test of grill